
Embrace Digital, but be Deliberate
The staffing industry has always embraced technology to a certain degree, with nearly all staffing firms using an Applicant Tracking System to capture and store candidate and client information. In addition, many staffing companies have added other automation tools to supplement candidate sourcing and onboarding, drive referral efforts and improve marketplace reputation through ongoing marketing campaigns.
Prior to the pandemic, the adoption of technology had been following the normal cycle, with innovators and early adopters leading the way and late adopters eventually following along. But the onslaught of COVID changed all of that. The swift and sudden changes forced on the industry turned the slow, methodical evolution into a digital revolution. As a result, far too many staffing firms have implemented automation tools that are too complex for the solutions they seek and are difficult to implement and optimize.